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02/26/2021

Virtual Fireside Chat: Where is TPM/TPO Headed?

Pricing, promotions, assortment and trade investment — just when consumer goods companies thought they mastered at least the foundational elements of revenue growth management, everything shifted. Managing trade promotions has always been an area with very little return, but optimization won’t happen without a solid base.

During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in. Read on for an overview of the chats and to watch the full conversations.