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08/02/2021

BIAS and Blacksmith Applications Team Up to Boost Trade Promotions

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BIAS Corporation, an Oracle Partner and IT services company, and Blacksmith Applications, a trade promotion solutions company for consumer goods manufacturers, announced a partnership that is expected to enable CGs to spend money better with an enterprise solution.

Blacksmith Applications has built a comprehensive trade promotion software and services solution that aims to enable visibility, automation, and optimization throughout the trade management lifecycle. This allows consumer goods organizations to simplify processes and maximize profits.

BIAS's focus on Oracle ERP Cloud, financial reporting, analytics, and performance management provides a complete solution for organizations looking to better tie sales to finance operations.

This partnership allows for a complete integration and collaboration between the sales operations on the front end with trade partners, and the accounting team on the back end. Executive leadership can get a true picture of how the trade promotions are impacting the business from a cost and revenue standpoint.

[See also: Retaining the New Consumer Through Technology]

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