BIAS Corporation, an Oracle Partner and IT services company, and Blacksmith Applications, a trade promotion solutions company for consumer goods manufacturers, announced a partnership that is expected to enable CGs to spend money better with an enterprise solution.
Blacksmith Applications has built a comprehensive trade promotion software and services solution that aims to enable visibility, automation, and optimization throughout the trade management lifecycle. This allows consumer goods organizations to simplify processes and maximize profits.
BIAS's focus on Oracle ERP Cloud, financial reporting, analytics, and performance management provides a complete solution for organizations looking to better tie sales to finance operations.
This partnership allows for a complete integration and collaboration between the sales operations on the front end with trade partners, and the accounting team on the back end. Executive leadership can get a true picture of how the trade promotions are impacting the business from a cost and revenue standpoint.
With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.
Kraft Heinz Indonesia has picked a platform with end-to-end trade promotion optimization capabilities, from demand planning and funds management through to the terms and promotion management with post-event analysis and analytical insight reporting.