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Coca-Cola Beefs Up Pricing & Promotion Intelligence, RGM Capabilities
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape. -
As Consumers Shift Spend, CPGs Focus On Promotion Effectiveness
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.