Revenue Growth Management

The partnership allows for a complete integration and collaboration between the sales operations on the front end with trade partners, and the accounting team on the back end.

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

Bissell Homecare has tapped UpClear to bolster its trade promotion and integrated business planning capabilities, as well as receive access to key analytics and insights to optimize trade spend. 

Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth.

For Mondelez, revenue growth management isn’t just a tool in the inflation-battling toolbox, it’s the rocket fuel for its entire operations.

The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.

CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.

The acquisition is expected to help companies unlock revenue growth management opportunities and reduce operational inefficiencies with artificial intelligence.