Revenue Growth Management

Starbucks Unlocking Mobile App to Non-Rewards Members to Expand Personalized Promotions
The company is looking to increase its promotion efforts around mobile order and pay, creating more targeted pricing and product offers that not only elevate the consumer experience but lead to more tangible financial benefits for the business.
RGM Strategies for Today's New CPG Landscape
In this fireside chat, Joel Cartwright, industry principal, consumer products, Vistex, discusses today's RGM strategies in the consumer goods industry, tackling the opportunities that exist, along with the challenges, and the IT tools needed to bring RGM into the future.
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Kraft Heinz and Dollar General Build Shared Data Strategy to Meet Consumer Value Mentality

CEO Carlos Abrams-Rivera, shared details on the effort, which he said is one of the biggest changes the company has seen.
Clorox Implements Digital Transformation Amid IT-Breach Bounceback

Clorox CEO Linda Rendle detailed the company’s journey since the cyber attack, which reduced shipping and increased consumer product availability issues. Learn about the transformation journey.
The Next Big Thing: Artificial Intelligence

What are some of the most recent developments in AI that are driving growth and transformation across the industry? Read on for a predictive peek at the Next Big Thing in Artificial Intelligence.
Mondelēz RGM and Marketing Strategies Get AI Brain Boost

Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence.
How Colgate-Palmolive’s Proprietary Analytics Tools Are Fueling RGM, Media Success

When it comes to build vs. buy, Colgate-Palmolive says taking certain things in-house is increasing their revenue growth management and media analytics flexibility and scalability.
Kraft Heinz Sits RGM at the Heart of New Growth Strategy

Kraft Heinz is embarking on a new growth trajectory, focusing on strategic revenue management and brand enhancement to connect more meaningfully with consumers worldwide.
Goof Off Maker WM Barr Adopts Revenue Intelligence Technology

WM Barr, home of brands Goof Off, Klean-Strip, DampRid, Mold Armor, and Citristrip, is tapping the revenue intelligence tech to identify sales opportunities and bolster retail partnerships.
General Mills, Del Monte, and Dreyer’s to Pioneer In-Store Smart Cart Advertising via Instacart

The brands are among the first set to participate in Instacart's pilot program, showcasing digital advertisements on its AI-powered smart carts within the store.

Starbucks Unlocking Mobile App to Non-Rewards Members to Expand Personalized Promotions

RGM Strategies for Today's New CPG Landscape

Kraft Heinz and Dollar General Build Shared Data Strategy to Meet Consumer Value Mentality

Clorox Implements Digital Transformation Amid IT-Breach Bounceback

The Next Big Thing: Artificial Intelligence

Mondelēz RGM and Marketing Strategies Get AI Brain Boost

How Colgate-Palmolive’s Proprietary Analytics Tools Are Fueling RGM, Media Success

Kraft Heinz Sits RGM at the Heart of New Growth Strategy

Goof Off Maker WM Barr Adopts Revenue Intelligence Technology

General Mills, Del Monte, and Dreyer’s to Pioneer In-Store Smart Cart Advertising via Instacart