Kimberly-Clark’s Josh Blacksmith to Speak on Collaborative AI at CG Sales & Marketing Tech Summit
Josh Blacksmith, senior director for global integrated marketing and experiences at Kimberly-Clark, is taking to the stage this October at the Consumer Goods Sales & Marketing Tech Summit in Chicago to speak on collaborative, AI-enabled marketing optimization.
With over 20 years of integrated marketing, digital transformation and brand-building experience, Blacksmith is a passionate proponent of leveraging data, technology and creativity to help Kimberly-Clark’s brands, such as Kleenex, Huggies, Kotex and Cottonelle, deepen consumer relationships and deliver growth.
This year’s Summit will address how consumer goods organizations respond to pressure from every direction — from evolving consumer expectations and shifting market dynamics to rapid technological advancements — to create exceptional, seamless experiences across the board for retailers, consumers and employees alike.
More About Blacksmith
In his role, Blacksmith partners with the company’s global, regional and local marketing teams to build and scale best practices in digital execution while accelerating transformation and disruption throughout the organization’s omnichannel data-driven marketing efforts. As a result of Blacksmith’s leadership, the organization has built a zero- and first-party data strategy that is helping ensure Kimberly-Clark begins to take control of its own consumer relationships.
He has also introduced and scaled a new global, consumer-centric marketing model rooted in building cross-channel marketing plans that maximize the ROI of every consumer interaction. In addition, he has worked to introduce data science into the organization by uncovering behavioral and transactional data signals and demonstrating how to work with agility to drive growth by activating these signals and scaling wins through automation.
