Mondelez Marries CTV With QR Codes for Integrated Nabisco CampaignSee how Mondelez International's digital shopping experience directed viewers to Walmart.com. Unilever Optimizes Product Shoots With Digital Twins & AI; Sells The Vegetarian ButcherUnilever is using digital twin and AI technologies to optimize its product shoots and reduce duplicative efforts by creating a “single digital truth for product images.” PepsiCo Joins Prebiotic Soda Surge With Poppi Acquisition PepsiCo is acquiring prebiotic soda brand Poppi. Get the details. Estee Lauder Overhauls Digital Marketing Workflows With Gen AI See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution. Clorox Neuroscience Experiment Says Cleaning Brings Joy The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities. SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines Pre-seeding social media influencers with early products is seen as key to DTC growth. PepsiCo’s Pepviz Reveals Consumer Shifts: Omnichannel Growth and Food & Beverage Resilience PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details. Church & Dwight Maps Out AI-Fueled Marketing Strategy Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more. Henkel Leans Into Smart Codes to Expand Packaging Accessibility Henkel’s All Free Clear is incorporating NaviLens smart codes on its packages to help customers with low vision or blindness. Walmart Says Technology Has Democratized Creativity at Scale The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives. First Previous 1 2 3 4 5 Next Last
