2018 Shopper Marketing Effie Winners

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2018 Shopper Marketing Effie Winners


The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. The annual competition attracts case studies from manufacturers and retailers in the U.S. and Canada.

Those selected as winners represent cases that best demonstrated how they effectively solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become buyers.

Award levels – gold, silver and bronze – were announced and presented at the Path to Purchase Institute’s Shopper Marketing Celebration on March 13 in Schaumburg at the Path to Purchase Summit (P2PSummit). Click on the attached file below to see the final list of winners.

Congratulations to this year’s winners.