Top Honors in the 2018 OMA Awards
Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition. Here are the winners, announced at GlobalShop on March 28 in Chicago.
Display of the Year
The Display of the Year (DOY) award is presented within three divisions: temporary, semi-permanent, and permanent, based upon length of expected service time inside the store. Only gold OMA winners may qualify for DOY consideration.
2018 Display of the Year - Temporary: e3displays for the Maggi Grill Display, Marcas NestlÈ S.A de C.V.
2018 Display of the Year - Semi-Permanent: Pratt Display for the Schick Hydro Disposable Edge Floor Display With Robot Motion/Video, Edgewell Personal Care
2018 Display of the Year - Permanent: Outform Inc. for the Amazon Alexa Super Table, Amazon
The Creative Award honors creativity in merchandising design and execution separately from sales results and acknowledges excellence based solely on ideation, imagination, and forward thinking. This award is presented across three divisions based upon length of time in the store: temporary, semi-permanent, and permanent.
2018 Creative Award - Temporary: Origin LLC, for the Lego Batman Movie Wow Display, Warner Brothers Home Entertainment
2018 Creative Award - Semi-Permanent: Pratt Display for the Schick Hydro Disposable Edge Floor Display With Robot Motion/Video, Edgewell Personal Care
2018 Creative Award - Permanent: Bish Creative Display for the Maestro Dobel Woven Steel Five Case Display, Proximo Spirits
The Budget Award recognizes entries that had the greatest impact under strict budget constraints. To be eligible for the Best Use of Budget Award, entries had to achieve gold, silver or bronze in their division. In the temporary division the entry must cost under $25; for semi-permanent under $50; and for permanent under $100.
2018 Budget Award - Temporary: WestRock for the ChapStick 7-11 86+10pc Free Slurpee CU, Pfizer Consumer Healthcare
2018 Budget Award - Semi-Permanent: Menasha for the Kellogg's Loud Flavors Program, Kellogg Company
2018 Budget Award - Permanent: Bish Creative Display for the Lifewtr New Product Introduction Display, PepsiCo