Corporate Strategy

Storm willl lead the company’s marketing function, including private label, retail marketing programs, e-commerce and digital experience, creative services, shopper insights, and loyalty.

Campbell Soup Company has sold off its Pop Secret popcorn business to Our Home, a better-for-you snack company.

MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing.

Nestlé has a new executive at the helm, naming company veteran Laurent Freixe its chief executive officer.

Marlene Creighton took on the new role in June, which will drive customer and channel growth through brand awareness and innovation.

David Ball joins the company, taking on a new leadership position to oversee an enterprise-wide marketing strategy. Get the details.

Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.

Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer.