Elf Cosmetics

Find a sampling of some of the latest innovations in supply chain modernization, from the importance of a robust digital core to the integration of automation, agentic AI, and advanced analytics.

Tariffs are top of mind within the consumer goods industry as CPGs ready for a second Donald Trump administration.

E.l.f. Beauty will enter Dollar General stores this month as the cosmetics company seeks to grow both prestige and value beauty segments.

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.

The company is pushing its marketing into a new category with its own entertainment arm, e.l.f. made. Learn more about its first launch.

Beauty brand e.l.f. is bringing a limited-edition, physical product to the virtual world for purchase.

Get details on how General Mills is using enhanced datasets and AI within procurement to develop models that identify cost gaps.

Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.