Elf Cosmetics

The company is pushing its marketing into a new category with its own entertainment arm, e.l.f. made. Learn more about its first launch.

Beauty brand e.l.f. is bringing a limited-edition, physical product to the virtual world for purchase.

Get details on how General Mills is using enhanced datasets and AI within procurement to develop models that identify cost gaps.

Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.

e.l.f. Beauty is acquiring Naturium for $355 million in stock and cash. Get the details.

E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site. 

E.l.f. Beauty will implement a new ERP system as part of its growth strategy. 

The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design.