Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/21/2024
Estée Lauder Joins Prestige Beauty Lineup on Amazon, Launches Virtual Foundation Tool
This follows a trend of luxury companies seeking new opportunities to engage with consumers wherever they are — and this includes Amazon. - 10/21/2024
Smart Tags to Brain-Machine Interfaces: Gartner's Top 10 Strategic Tech Trends for 2025
Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space. - 10/17/2024
Cole Haan Grows DTC Inventory Reach With ERP Expansion
Footwear manufacturer Cole Haan is growing its DTC reach through expanded inventory distribution powered by an ERP partnership. - 10/16/2024
One Year In: Hernan Tabah Shares Details on Suntory Global Spirits’ Data-and AI-Powered Optimization Strategy
Last September, Suntory Global Spirits made the decision to centralize its IT, digital strategy, delivery, and experience teams under a single leader. As a result, it named Hernan Tabah to the role of SVP and chief digital and technology officer. - 10/16/2024
Consumer Brands Association Names Melissa Hockstad President & CEO
The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming president and CEO. - 10/15/2024
Mondelez Boosts Digital Payment Transparency Through Expanded DLT Partnership
Mondelez International, as part of its membership with the Hedera Council, has completed the next step in a phased launch of distributed ledger technology. - 10/14/2024
Top Emerging Trends in CPG Technology and Consumer Engagement
In this fireside chat, CGT spoke with Nicole France, chief evangelist at Contentful, about her perspective on the evolving role of content in driving seamless consumer experiences, the importance of behavioral data over demographics, and how brands are leveraging social media and digital platforms to develop and nurture relationships. - 10/14/2024
Nestlé & General Mills' CPW Elevates Max GenAI Assistant
Nestlé and General Mills have launched upgrades for the generative AI assistant serving their Cereal Partners Worldwide (CPW) joint venture. - 10/14/2024
Hershey’s First CTO Details IT Transformation Roadmap and Priorities
Last September, the company hired Deepak Bhatia to oversee the company’s global tech strategy, focusing on digital capabilities and IT architecture. A year in, Bhatia shares details about how the role shapes new optimizations and efficiencies across talent, data, and operations, creating a culture of digital innovation. - 10/13/2024
Gatorade Takes Personalization To Next Level With Gen-AI Add-On
PepsiCo-owned Gatorade is bolstering personalization through generative AI design capabilities for its squeeze bottles.
