Liz Dominguez
ARTICLES BY THIS AUTHOR
- 12/1/2025
Newell Launches Productivity Plan Enabled by AI, Digitalization Efforts
Newell looks to simplify operations, accelerate decision-making and strengthen execution across functions. - 12/1/2025
Estée Lauder Partners With Google for AI-Enabled Scent Personalization Tool
CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging tech to elevate consumer experiences. - 12/1/2025
Hershey Identifies How Convenience Retailers Can Win at the Shelf
Hershey leans on two approaches to drive growth via promotions. Get the details. - 11/30/2025
Horizon Family Brands to Grow Better-for-You Portfolio With Maple Hill Creamery Purchase
The transaction will expand Horizon's dairy portfolio, which currently includes the brands Horizon Organic and Wallaby Organic. - 11/25/2025
J.Jill Hires Viv Rettke to Drive Growth Efforts With Data Analytics, AI
The company's first chief growth officer will be tasked with overseeing AI initiatives and direct channel performance. - 11/25/2025
Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign
Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand - 11/24/2025
J.M. Smucker Focuses on Coffee Affordability Amid Tariff Policy Changes
Learn how the company is navigating tariffs on coffee. - 11/24/2025
Molson Coors Restructures to Ramp Up Decision-Making, Fund Tech Upgrades
The transition comes at a volatile time for the company, which, like most consumer goods enterprises, is suffering from headwinds such as costly tariffs, a financially constrained consumer and socio-political pressures. - 11/23/2025
McCain Foods Names Tommy Thomas Head of Enterprise Architecture
Learn who is spearheading the technology architecture for cloud and AI initiatives. - 11/23/2025
From Silos to Scale: CPG Strategies for Developing Hyper-Personalized Content
Consumer goods companies face growing complexity in delivering personalized customer experiences. Learn how they can overcome challenges.
