ARTICLES BY THIS AUTHOR
- 3/9/2026
How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade
Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles. - 3/8/2026
Newell Optimizes Product Detail Pages With AI Agent
The partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO. - 3/5/2026
PDC Brands, Church & Dwight, Mars, Lowe's Execs to Discuss Intelligent Supply Chains at Analytics Unite
Analytics Unite 2026, being held April 7-9 in Chicago, will address the new frontier of intelligent supply chains, which are autonomous and AI-enabled to predict and respond in real time. - 3/5/2026
Kimberly-Clark Hires Francesco Tinto as Chief Information, Global Business Services Officer
Learn who will lead the company's information technology and global business services organizations. - 3/5/2026
The Data Alchemy of Co-Marketing Initiatives
The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture. - 3/4/2026
How to Navigate the Intersection of AI and Pricing
When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience. - 3/3/2026
Heineken to Transition CDTO Role, Hires Ex-Mars Petcare CIO Romain Apert
He will be tasked with leading the company's digital transformation, with a focus on an AI-driven tech and data strategy. - 3/2/2026
Dermalogica Boost Inventory Accuracy With AI Drone Scanning
Prior to the partnership, Dermalogica was using manual inventory counting methods that took up to two months to complete. - 3/2/2026
Victorinox, JBS USA Form Strategic Partnership to Streamline Plant-Level Supply Chain Operations
Learn how the direct purchasing relationship will benefit both companies. - 3/2/2026
Unilever Names Reema Jain CIO
The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy.