ARTICLES BY THIS AUTHOR
- 9/26/2024
How Colgate-Palmolive Is Bridging Gaps in the Complicated Retail Media Landscape
Vivek Rastogi, senior director, global digital commerce, Colgate-Palmolive says it’s the relationship pivot between CPGs and retailers that’s introducing complexities into the retail media landscape. - 9/25/2024
Diageo North America Acquires Ritual Spirits
Diageo North America is expanding its portfolio of non-alcoholic spirits with the purchase of Ritual. - 9/25/2024
Unleashing the Power of Next-Gen CPFR to Synchronize Inventory With Consumer Demand
In this chat, learn the barriers to true collaboration and obtain the best practices for achieving end-to-end inventory synchronization that keeps up with consumer demand. - 9/25/2024
How CPGs Like L'Oreal are Introducing Global Efficiencies in Manufacturing
In this CGT webinar transcript, explore how manufacturing operations management platforms are helping consumer goods companies use real-time data and analytics to improve decision-making. - 9/23/2024
A Photo Snapshot of the 2024 CG Sales & Marketing Summit
This year's Consumer Goods Sales & Marketing Summit highlighted that major CPGs across the industry have understood the need to stop chasing the metrics that don’t matter and prioritize real success measurements to activate as an agile, collaborative team and build relevance with consumers. - 9/22/2024
4 Ways to Turn Your GenAI Experiments Into Business Results
In an astonishingly short period of time, generative AI has entered the zeitgeist. The biggest companies in the world are now all-in on artificial intelligence. The reality is that every company's journey will be different, but these four principles apply across virtually all enterprises. - 9/22/2024
C-Suite and Supply Chain Execs Can’t Agree on Modernization Execution: EY
When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young. - 9/19/2024
Quip Polishes Its Subscription Strategy With Data
Dental health and wellness company Quip is scaling its subscription strategy, tapping into new data and insights to create smarter experiences for consumers. - 9/19/2024
PepsiCo-Partnered AI Recycling Assistant Soon to Hit Malls With Gamified Experience
The company is deploying an AI-powered assistant to improve recycling accuracy, guiding users on how to appropriately dispose of their containers. - 9/18/2024
CEO Shakeup: Church & Dwight, Nike, Kind Get New Top Leadership
As we usher in the fall season, consumer goods companies are reprioritizing, optimizing their portfolios, and overhauling leadership to align with new goals. The three most recent companies to get a new leader at the helm include Church & Dwight, Nike, and Kind.