ARTICLES BY THIS AUTHOR
- 11/25/2025
Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign
Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand - 11/24/2025
J.M. Smucker Focuses on Coffee Affordability Amid Tariff Policy Changes
Learn how the company is navigating tariffs on coffee. - 11/24/2025
Molson Coors Restructures to Ramp Up Decision-Making, Fund Tech Upgrades
The transition comes at a volatile time for the company, which, like most consumer goods enterprises, is suffering from headwinds such as costly tariffs, a financially constrained consumer and socio-political pressures. - 11/23/2025
McCain Foods Names Tommy Thomas Head of Enterprise Architecture
Learn who is spearheading the technology architecture for cloud and AI initiatives. - 11/23/2025
From Silos to Scale: CPG Strategies for Developing Hyper-Personalized Content
Consumer goods companies face growing complexity in delivering personalized customer experiences. Learn how they can overcome challenges. - 11/20/2025
Cider Ramps Up Decision-Making With AI Research Assistant
The company uses real-time data to inform the end-to-end stages between product development and campaign lifecycle. - 11/20/2025
Barry Callebaut to Optimize Recipe Development With AI, Food Analytics
The chocolate maker's goal is to build a framework designed to scale innovation faster and more sustainably. - 11/20/2025
How AI Will Transform Product Development, Speed to Market
Many companies are hindered by outdated systems and deep-seated data silos that prevent them from leveraging the transformative power of AI. - 11/19/2025
SharkNinja to Open University Research-Backed AI, Analytics Lab
Two organizations are working together to launch an AI and analytics lab that will combine deep AI and analytics capabilities to inform future industry solutions. - 11/17/2025
New Diageo CEO Dave Lewis to Tackle U.S. Spirits Slump, Increased Tequila Competition
As Lewis takes on the mantle, he will have to contend with the increased market volatility while helping progress Diageo's Accelerate program.