Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/2/2025
Conagra Balances Pricing, Merchandising Decisions With Consumer Value Mindset
Learn how the company must carefully balance consumer needs with volatility-proof decision-making. - 10/2/2025
Combe, Tiesta Tea Execs to Uncover the Path to Self-Optimization at CG Sales & Marketing Tech Summit
Explore how top brands are shifting from manual adjustments to continuous optimization on Oct. 27 in Chicago. - 9/30/2025
Lavazza Pilots AI Personas to Optimize Marketing
The company is participating in an early pilot that allows it to create interactive, diverse consumer profiles with simulated conversations so it can test ideas in real time before moving on to human focus groups. - 9/29/2025
Unilever's AI Tool Gives Closeup Brand a Marketing Boost
Unilever said the technology not only aided in timeliness but also helped meet specific touchpoints. - 9/29/2025
Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Pin Down Consumer Trends
Diageo brought together several consumer goods brands for an initiative that will help identify consumer trends and how they evolve. - 9/29/2025
Coty Launches Strategic Review of Consumer Beauty Business
The review focuses on Coty’s $1.2 billion revenue mass color cosmetics business, which includes brands such as CoverGirl, Rimmel, Sally Hansen and Max Factor. - 9/25/2025
Wild Foods Gets PLM Revamp as it Scales for International Growth
Wild Foods sought out a solution that could accelerate time to market and centralize data. - 9/25/2025
Retail Must Align on Inventory Accuracy or Risk Losses, Study Says
There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies. - 9/24/2025
Kraft Heinz Pilots Ketchup-Focused Agent as Part of AI Ecosystem Initiative
The digital tool was created as a way to preserve legacy innovation knowledge while investing in "disruptive, digital-first solutions" to drive efficiency and impact.
