ARTICLES BY THIS AUTHOR
- 12/7/2025
PopSockets Turns to Unified Data to Power AI-Enabled Inventory Precision
Its original data process wasn't sustainable at scale, says Kyle Chu, senior manager of business intelligence and financial planning at PopSockets. - 12/3/2025
Redefine the Possible at Analytics Unite: 2026 Registration Open
This year's theme focuses on the growth track, which is rarely a straight path; it belongs to leaders who embrace volatility with adaptability, agility and confidence. - 12/2/2025
Nike Leadership Consolidation: CTO Out; Tech Oversight Moved to New COO
The company hopes to derive insights from Nike's stores, digital platforms and wholesale partners to directly shape corporate planning, growth initiatives and investment priorities. - 12/1/2025
Gartner IDs Gen AI Blind Spots
Gartner identified key areas that CIOs should urgently address to avoid issues in the future. - 12/1/2025
Newell Launches Productivity Plan Enabled by AI, Digitalization Efforts
Newell looks to simplify operations, accelerate decision-making and strengthen execution across functions. - 12/1/2025
Estée Lauder Partners With Google for AI-Enabled Scent Personalization Tool
CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging tech to elevate consumer experiences. - 12/1/2025
Hershey Identifies How Convenience Retailers Can Win at the Shelf
Hershey leans on two approaches to drive growth via promotions. Get the details. - 11/30/2025
Horizon Family Brands to Grow Better-for-You Portfolio With Maple Hill Creamery Purchase
The transaction will expand Horizon's dairy portfolio, which currently includes the brands Horizon Organic and Wallaby Organic. - 11/25/2025
J.Jill Hires Viv Rettke to Drive Growth Efforts With Data Analytics, AI
The company's first chief growth officer will be tasked with overseeing AI initiatives and direct channel performance. - 11/25/2025
Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign
Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand