ARTICLES BY THIS AUTHOR
- 7/9/2025
The Future of CPG Marketing: How to Navigate Engagement, Data and Disruption
Richter adds context to CPG engagement study findings through real-life examples from companies such as Ferrara, John Frieda and Molton Brown. - 7/8/2025
Suntory Global Spirits to Ramp Up Decision Making With Gen AI
The optimization will allow for real-time response while freeing up employees, so they can focus on higher-value tasks. - 7/7/2025
Hershey Names Kirk Tanner CEO
He is succeeding Michele Buck, who previously announced she would be retiring from the company. - 7/7/2025
PepsiCo Embraces Agentic AI to Modernize Field Execution and CX
This marks one of the first major food and beverage companies to implement these autonomous agents at scale. - 7/6/2025
Nestlé Develops Generative AI Tool to Optimize Sustainable Packaging Development
The tool will help pinpoint high-barrier packaging materials. - 7/6/2025
Nature’s Path Hires Laura Chamberlain for New CCO Role
The company created the new executive leadership role to drive customer strategy across all U.S. channels. - 7/2/2025
Unilever Bolsters Social Listening Strategy With AI
Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value. - 7/1/2025
Danone's Ariel Dalton to Speak on Modern Operating Models at Sales & Marketing Tech Summit
Dalton will be speaking on the “Operating Models That Power Experience-Led Growth” panel on October 29. - 7/1/2025
Del Monte Foods Files for Bankruptcy, Looks to Sell as Part of Turnaround Strategy
New financing combined with cash from ongoing operations is expected to provide sufficient liquidity during the sale process. - 6/30/2025
Henkel Promotes Rajat Agarwal to North America President
He succeeds Pernille Lind Olsen, who departed the company to seek out new opportunities.