ARTICLES BY THIS AUTHOR
- 9/18/2025
Unilever's Social-First Marketing Is Fueled by AI, Real-Time Data
As Unilever works to spin off its ice cream business, the soon-to-be Magnum Ice Cream Co. sheds light on some of the progress that's been made, which ultimately spiderwebs out to all of Unilever's segments. - 9/18/2025
Pernod Ricard to Get Automation-Enabled Sourcing Lift
In order to simplify operations and remove complexities, the company sought a solution that would discontinue disparate technology from various external sources. - 9/18/2025
Circana Chief Advisor to Unpack CPG Landscape at CG Sales & Marketing Tech Summit
This session offers a deep dive into the evolving behaviors shaping what, where and how consumers eat and shop. - 9/17/2025
Tyson to Drop High Fructose Corn Syrup, Synthetic Dyes
Tyson Foods is the latest consumer goods company that is nixing artificial coloring and additives from its offerings as part of its business strategy. - 9/17/2025
Bic, Herr Foods, Khloud Replace Top Leadership
Three companies — Bic, Herr Foods and Khloud — shifted their CEOs this week as part of efforts to accelerate growth strategies. - 9/15/2025
CGT Shortlisted for Eddie & Ozzie Awards
The Eddie & Ozzie Awards are the most prestigious recognition program in the industry, honoring excellence in editorial content and design across all formats. - 9/15/2025
Unilever Automates Marketing Design With AI Tool
Unilever is optimizing its marketing through an AI-accelerated process that uses a design tool to automate asset creation. - 9/15/2025
Estée Lauder Taps René Lammers to Lead Research, Innovation
Lammers was hired for his expertise in deep science combined with a consumer-first mindset, which aligns with Estée Lauder's Beauty Reimagined transformation priorities. - 9/11/2025
Summit Hill Foods: How CMO Kyle Peterson Introduced an AI-Enabled, Digital-First Approach
The company sought a leader who could not only build on a strong growth trajectory but also accelerate that growth by shifting marketing to a digital-first mindset. - 9/10/2025
Kellanova's Nicole Vinson at Sales & Marketing Tech Summit: How to Overcome Legacy Lag
Vinson is an experienced marketing and digital leader with more than a decade of experience in the consumer goods industry.