ARTICLES BY THIS AUTHOR
- 7/23/2025
Nestle Fuels Growth With AI Procurement, Consumer Feedback
The company has been implementing end-to-end digital transformation and simplifying the organization as part of this overall effort. - 7/23/2025
KDP Grows DSD Footprint With Dr Pepper Expansion
KDP is adding Dr Pepper to its DSD portfolio in new markets. - 7/21/2025
How Unilever Marries Investment in People & Tech to Boost Manufacturing Productivity
It's a combined people-centric, tech-supported effort that’s leading to significant productivity gains within Unilever's manufacturing operations. - 7/21/2025
How Instant Pot Brands' Zsuzsanna Leber Is Knocking Down Silos and Getting Closer to Consumers
Zsuzsanna Leber joined as part of the brand’s overhaul, which continues to this day with a renewed focus. - 7/20/2025
Dr. Brown's Invests in Modern Warehouse Management to Reduce Legacy Strain
Hank Murphy, IT and operations, said the company needed a flexible architecture that would allow it to design a platform around its operations. - 7/20/2025
Nutrabolt’s Retail Execution Gets AI-Enabled Image Recognition Boost
As Nutrabolt’s portfolio grew, the company sought a more efficient way to track SKU availability, pricing and out-of-stock data across its retail and distributor network. - 7/17/2025
Reckitt to Divest Essential Home Business
The deal is part of an overhaul strategy Reckitt implemented last July to focus on a portfolio of 11 high-growth, high-margin "Power Brands." - 7/17/2025
Estée Lauder Names Aude Gandon Chief Digital & Marketing Officer
This is the latest in a series of leadership changes aimed at simplifying the company’s operations and sharpening its consumer focus. - 7/16/2025
PepsiCo Creates Integrated Value Chain Enabled by Tech, Data & AI
PepsiCo is undergoing a business transformation to better navigate volatility and optimize operations. - 7/16/2025
Combe’s Megan Lindstrand to Talk Intelligent Marketing at CG Sales & Marketing Tech Summit
During “The Path to Self-Optimization” session, Lindstrand will join Dan Klein, CEO and co-founder of Tiesta Tea, on stage to explore how marketing teams are leveraging AI, automation and real-time data.