Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/17/2025
General Mills and Kraft Heinz to Remove Synthetic Dyes From Portfolios
The FDA said it would work with the industry to phase out petroleum-based synthetic dyes from the U.S. food supply over the next few years. - 6/16/2025
Keurig Dr Pepper Pins Down Beverage Trends: Functional Drinks & Personalization on the Rise
The company combined proprietary KeurigIQ data from Wi-Fi-enabled brewers with insights from national surveys conducted by Harris Poll, Ipsos and Morning Consult, covering over 40,000 U.S. adults. - 6/16/2025
Newell Bolsters Content Creation With Gen AI
Learn how Newell has been able to integrate its marketing technology stack to deliver five times more content than previously possible. - 6/15/2025
E.l.f. Gets Granular on Color-Matching With New Makeup Personalization Tool
E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences. - 6/12/2025
Mattel Leverages AI to Optimize Operations
A new partnership supports company-wide transformation and upcoming product launches. - 6/11/2025
Nestlé, LVMH, L’Oréal Ramp Up Content Creation With AI-Powered Digital Twins
Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels. - 6/10/2025
L’Oréal Backs AI Beauty Matchmaker, Noli
The platform provides consumers with personalized, science-driven recommendations. - 6/9/2025
How AI Could Reshape Brand Design in Consumer Goods: Study
AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Estée Lauder. - 6/9/2025
Hershey IDs Multi-Packs as 'Next Growth Frontier' Per Consumer Feedback
It reflects a shift in how consumers are purchasing and enjoying snacks, she said, prioritizing convenience, portion control, permissibility and portability. - 6/8/2025
Estée Lauder Is Developing AI Inventory Deployment as Part of Enterprise-Wide Optimization
This AI system will learn over time, refining its accuracy and intelligently aligning the demand and supply sides of the business.
