Liz Dominguez
ARTICLES BY THIS AUTHOR
- 8/6/2025
Kimberly-Clark Hires North America Leader, John Carmichael
Carmichael joins Kimberly-Clark after spending three decades helping to reposition brands for growth through business turnarounds, acquisitions and scaled platforms. - 8/6/2025
Wells Enterprises Scales Supply Chain Modernization to Meet Growing Demand
Wells knew its supply chain had become too complex, outgrowing existing tools to manage it. - 8/4/2025
Kellanova Refocuses on Traditional Pricing and Promotions as Volume Growth Returns
Kellanova is shifting its pricing and promotion strategies as it returns to volume growth levels not seen since before the pandemic. - 8/4/2025
Church & Dwight Launches Strategic Review of Vitamin Business
Church & Dwight is undergoing a portfolio restructuring, divesting its showerhead business while undergoing a strategic review of its vitamin offerings. - 8/4/2025
How Newell Has Prepped Its Organization for Tariff Impacts
Newell Brands has put in place several guardrails as it navigates a bumpy tariff landscape. - 8/3/2025
Nature’s Path Marketing Evolution: First-Ever CMO Introduces AI, Analytics, Resilience
Raj Joshi joined Nature’s Path Foods just over a year ago to lead the company’s marketing function. Learn how it has evolved in that time. - 7/31/2025
P&G, Mondelez, L’Oreal, Hershey: CPGs Strategize Around Shifting Consumer Behavior
In their latest earnings conversations, four CPGs share details of consumer sentiment and how they’re forming strategies around shifting behaviors. - 7/30/2025
Collaboration Becomes the New Currency in Trade Promotions
Modern TPM approaches require agile solutions, automations enabled by artificial intelligence and other technologies, and a clear-cut data roadmap that doesn’t cut corners. - 7/29/2025
Bic's Karen Schwartz to Discuss AI-Enabled Team Efficiency at CG Sales & Marketing Tech Summit
Schwartz joins a panel that will explore how marketers are leveraging AI and other technologies to empower their teams. - 7/29/2025
How AI-Enabled Visual Intelligence Is Transforming Experiences at the Shelf
Cory Knopp, VP of sales at Form, shares how CPG brands can use mobile AI to capture SKU-level insights, streamline planogram management and respond to the quickly shifting market environment.
