ARTICLES BY THIS AUTHOR
- 11/3/2025
Liquid Death, Hain Celestial, Kimberly-Clark Pilot Promotion Optimization Tool
Learn about the pilot program that allowed them to optimize campaigns while they are live. - 11/2/2025
Kimberly-Clark to Buy Kenvue for $48.7 Billion
The new combined company will include 10 billion-dollar brands to create a "global health and wellness leader." - 10/30/2025
How Southern Glazer's Bridges the BevAlc Data Gap
The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends. - 10/30/2025
PepsiCo Unveils Revamped Corporate Brand Identity
It's the company's first visual transformation in 25 years. - 10/27/2025
Church & Dwight Tackles Phantom Inventory With AI-Enabled Merchandising
One of the key challenges Church & Dwight looked to solve involved phantom inventory — products that incorrectly appeared in the company's inventory system when it wasn't actually on store shelves. - 10/26/2025
KDP Promotes Roger Johnson to Chief Transformation, Supply Chain Officer Amid Business Split
See who will help establish optimal operating models for the split, driving seamless integrations and identifying cost synergies along the way. - 10/26/2025
Mondelez: How the Holidays Shape Consumer Snacking Habits
As consumer goods companies prepare to release their holiday lineups, products are likely to tie into these trends. - 10/23/2025
Digital Brands Group Explores Quantum Computing for Business Optimizations, Data Protection
Although quantum computing is still a technology that is very much in its infancy, companies are already recognizing its potential for optimization use cases. - 10/23/2025
Coca-Cola Florida Bottler Expands VP Leadership in Operations, Supply Chain
Coca-Cola Beverages Florida has elevated three employees to VP roles as part of efforts to advance its go-to-market capabilities. - 10/22/2025
Nestlé to Scale AI, Digital-First Marketing With ERP Upgrade
This will introduce increased agility and decision-making, providing employees with more access to insights and efficiencies through automations.