Liz Dominguez
ARTICLES BY THIS AUTHOR
- 11/17/2024
AI as an Accelerant: Newell’s Strategy for Driving Expedited Innovation
The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way. - 11/12/2024
Newell’s Justin Swenson Joins Conair to Lead e-Commerce Growth
Conair is bolstering its e-commerce strategy by tapping Justin Swenson as its new senior vice president of e-commerce. - 11/12/2024
Keurig Dr Pepper Hires Drew Panayiotou as CMO of U.S. Refreshment Beverages
Keurig Dr Pepper has named Drew Panayiotou the chief marketing officer for its U.S. refreshment beverages business. - 11/11/2024
Alison Payne Named Heineken USA CMO
Heineken USA has named a new chief marketing officer. Get the details. - 11/11/2024
Ferraro Foods Expedites Order and Fulfillment Processes With AI
Italian specialty foods distributor Ferraro Foods is optimizing its ordering processes, using AI to streamline capabilities for more than 8,000 customers across 26 states. - 11/11/2024
Diageo Creates Standalone Luxury Division
Spirits company Diageo is bringing its luxury assets under a new business umbrella, Diageo Luxury Group. - 11/10/2024
D’ussé Launches First AR Filter Via QR-Enabled Experience
Cognac brand D’ussé has embarked on its biggest investment in tech experiences yet, according to the company. It has launched a curated set list that is accessible through a QR-enabled augmented reality experience. - 11/7/2024
The Hershey Company Acquires Sour Strips Candy
The Hershey Company has acquired candy brand Sour Strips as it diversifies its offerings in the confection category. - 11/7/2024
Coty Looks to Drive $20M Savings With AI- and Data-Driven Business Optimization
Beauty company and fragrance manufacturer Coty is implementing a five-pillar strategy to accelerate operational agility and future-proof the business. It expects to yield cost-savings results as early as Q1 2025. - 11/4/2024
Vuori Deploys AI Agents for Optimized Customer Care
Clothing manufacturer Vuori is advancing its customer service capabilities, introducing a more agile, expedited process driven by artificial intelligence.
