ARTICLES BY THIS AUTHOR
- 9/21/2025
General Mills Sets Sights on Consumer-Focused Growth: GLP-1 Strategy, Inventory Optimizations
The General Mills CEO said that GLP-1, although seen as a long-term structural headwind for CPG companies due to reductions in calorie consumption, provides opportunities for meeting consumers where they are. - 9/21/2025
How Northeast Grocery Modernized Its Trade Execution Processes
The conversation explored how automation, improved data quality and better collaboration can help both manufacturers and retailers modernize their processes. - 9/18/2025
Unilever's Social-First Marketing Is Fueled by AI, Real-Time Data
As Unilever works to spin off its ice cream business, the soon-to-be Magnum Ice Cream Co. sheds light on some of the progress that's been made, which ultimately spiderwebs out to all of Unilever's segments. - 9/18/2025
Pernod Ricard to Get Automation-Enabled Sourcing Lift
In order to simplify operations and remove complexities, the company sought a solution that would discontinue disparate technology from various external sources. - 9/18/2025
Circana Chief Advisor to Unpack CPG Landscape at CG Sales & Marketing Tech Summit
This session offers a deep dive into the evolving behaviors shaping what, where and how consumers eat and shop. - 9/17/2025
Tyson to Drop High Fructose Corn Syrup, Synthetic Dyes
Tyson Foods is the latest consumer goods company that is nixing artificial coloring and additives from its offerings as part of its business strategy. - 9/17/2025
Bic, Herr Foods, Khloud Replace Top Leadership
Three companies — Bic, Herr Foods and Khloud — shifted their CEOs this week as part of efforts to accelerate growth strategies. - 9/15/2025
CGT Shortlisted for Eddie & Ozzie Awards
The Eddie & Ozzie Awards are the most prestigious recognition program in the industry, honoring excellence in editorial content and design across all formats. - 9/15/2025
Unilever Automates Marketing Design With AI Tool
Unilever is optimizing its marketing through an AI-accelerated process that uses a design tool to automate asset creation. - 9/15/2025
Estée Lauder Taps René Lammers to Lead Research, Innovation
Lammers was hired for his expertise in deep science combined with a consumer-first mindset, which aligns with Estée Lauder's Beauty Reimagined transformation priorities.