Circana Chief Advisor to Unpack CPG Landscape at CG Sales & Marketing Tech Summit
About the Summit
- Oct. 28-29, 2025
- The Midland Hotel, Chicago
The 2025 Consumer Goods Sales & Marketing Tech Summit is built around a single mission: Elevating Experiences. This year's theme focuses on empowering leaders with the insights and tools they need to create exceptional, seamless experiences across the board — for retailers, consumers and employees alike.
Sally Lyons Wyatt, global EVP and chief advisor for Circana, will take to the stage at the upcoming Consumer Goods Sales & Marketing Tech Summit to talk trends and tips in a landscape that is defined by uncertainty, selective spending and shifting mealtime habits.
This session offers a deep dive into the evolving behaviors shaping what, where and how consumers eat and shop. Attendees will walk away with actionable insights to help brands connect more meaningfully with today’s choiceful consumer and build relevance for 2026 and beyond.
About Lyons Wyatt
Lyons Wyatt is an expert and frequent keynote speaker on future-forward consumer and retail insights, industry trends and a multitude of topics related to F&B, non-food, sustainability, emerging categories and more. Lyons Wyatt also leads a global team of industry experts. She is frequently quoted about the latest trends and insights in national business media outlets such as The Wall Street Journal, CNBC and leading CPG trade media publications.
Mealtime, Mindsets, Market Shifts: Winning with the Changing Consumer in 2026 and Beyond
Lyons Wyatt will unpack the latest behavioral and economic forces driving consumer decision-making, from how economic pressures and changing routines are reshaping both in-home and out-of-home food consumption. She will examine where premiumization, private brands and perimeter store growth intersect, and what shifting trip patterns and increasing price sensitivity mean for demand strategies across the consumer goods landscape. She’ll also offer a forward-looking perspective on where the next growth opportunities lie as we move into 2026.
