Liz Dominguez
ARTICLES BY THIS AUTHOR
- 3/7/2024
Hershey’s New Analytics Infrastructure Gives Unified View of Data and More AI Opportunities
The Hershey Company is bolstering its analytics infrastructure, implementing a new data architecture to unify and streamline insights and processes. Get the details. - 3/7/2024
Analytics Unite Taps Leaders From Mars Inc and Best Buy as Event Co-Chairs
We’re excited to announce Praveen Moturu, global vice president, enterprise digital platforms at Mars, Inc., as our consumer goods co-chair. Representing the retail side is Ashok Viswanathan, director of supply chain analytics at Best Buy. - 3/6/2024
Puma Bolsters E-Commerce Infrastructure to Support Data- and AI-Powered Innovations
Sports company Puma is moving its e-commerce infrastructure, elevating capabilities to support future generative AI and virtual tech innovations, and centralizing data efforts. Get more details. - 3/4/2024
Diageo’s New Global Breakthrough Innovation Team Brings Spatial Computing to Don Julio Campaign
The effort is being led by Sophie Kelly, global category director of Tequila for Diageo, and the company’s new Global Breakthrough Innovation Team, a subsidiary within its current Innovation function that launched early this year, with the goal to shape innovation “beyond the development of new products.” - 3/3/2024
Henkel Is Tackling ‘More Than 800 Projects’ as Part of Its Supply Chain Optimization
As part of its goal to build a single multi-category platform that combines its consumer brands and businesses, Henkel is streamlining supply chain operations, cutting back some areas to realize profits while doubling down on investments in other components of the supply chain. - 2/29/2024
Unilever Taps Heiko Schipper as President, Nutrition Business Group
Unilever has tapped a Nestlé veteran to lead the company’s nutrition business group as its president. Get the details. - 2/29/2024
41% of Total Supply Chain Workforce Are Women, Per ‘She Is PepsiCo’ Recruitment Campaign
The company’s “She Is PepsiCo” campaign is honoring more than two dozen employees from across the U.S. and Canada for 2024. Get the details. - 2/26/2024
Mondelēz RGM and Marketing Strategies Get AI Brain Boost
Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence. - 2/26/2024
Analytics Unite: Leaders From Target and Victoria’s Secret Join Iconic Retailer Lineup
Analytics Unite is just over two months away, being held at The Drake Hotel in Chicago, and we’re excited to share an agenda that is packed with speakers from iconic retail brands, now including Target Corporation and Victoria’s Secret & Co. - 2/22/2024
Coca-Cola Launches TikTok-Exclusive Beverage in Latest Marketing Push
Consumers can get a taste of a new Coca-Cola beverage, Happy Tears, but there’s a catch — it’s only accessible via TikTok.
