Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/2/2025
Inside CONA Services' Digital Overhaul: Modernizing Customer Engagement for Coca-Cola Bottlers
During a recent CGT webinar, Samantha Mitchell, chief digital officer at CONA Services, provided attendees with an inside look at how the company modernized its customer engagement platform. - 6/2/2025
Colgate-Palmolive Names Chief Growth Officer & Creates Americas COO Role
Learn how the company is refining its organizational structure to maintain a competitive edge. - 6/2/2025
Newell Hires Nick Hammitt as CMO
The company has named a new chief marketing officer as part of several senior leadership shifts. - 6/1/2025
Campbell’s: ERP Integration and Strategic Pricing & Promotions Could Cushion Tariff Impact
Campbell's is set to get hit by Canadian retaliatory tariffs, U.S. Section 232 tariffs on tinplate and aluminum, and reciprocal trade actions impacting the Italy-based Rao’s portfolio. - 5/28/2025
E.l.f. Acquires Hailey Bieber's Rhode in $1B Bet on ‘Fervent’ Brand Engagement
The company considers Rhode a “like-minded disruptor” that will “break beauty barriers” and further diversify the E.l.f. portfolio. - 5/27/2025
Hormel Foods Turns Up the Heat With AI-Driven Flavor Innovation
Learn how Hormel uses AI to help gather information at scale and translate big data into actionable insights. - 5/22/2025
How Chips Ahoy Uses Consumer Analytics to Drive Product Innovation
The company has been leaning on shopper data to keep up with varied and shifting preferences. - 5/22/2025
Ralph Lauren Leans on AI, Predictive Buying to Offset Tariff Risks
Ralph Lauren is looking at technologies like artificial intelligence to help navigate uncertainty. - 5/22/2025
Optimizing Operations With Modernized Retail Execution
Cait Will, chief revenue officer for Repsly, shares strategies for using tools such as AI to level up work in retail execution and leveraging data-driven initiatives to provide reps with holistic and granular views of inventory.
