Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/14/2024
Hershey’s First CTO Details IT Transformation Roadmap and Priorities
Last September, the company hired Deepak Bhatia to oversee the company’s global tech strategy, focusing on digital capabilities and IT architecture. A year in, Bhatia shares details about how the role shapes new optimizations and efficiencies across talent, data, and operations, creating a culture of digital innovation. - 10/13/2024
Gatorade Takes Personalization To Next Level With Gen-AI Add-On
PepsiCo-owned Gatorade is bolstering personalization through generative AI design capabilities for its squeeze bottles. - 10/10/2024
Constellation Brands Hires E. Yuri Hermida To Lead Consumer Insights and Innovation
Constellation Brands has named E. Yuri Hermida its executive VP, chief growth and strategy officer. Get the details. - 10/9/2024
e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech
e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate. - 10/7/2024
Bridging the Information Gap With 2D Barcodes
The traditional and widely-used one-dimensional (1D) barcode, once revolutionary for information sharing, is in a pivotal moment, defined by a growing demand for transparency from both retailers and consumers. - 10/7/2024
Mondelēz, PepsiCo, and General Mills Experiment With New Retail Media Formats
Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising. - 10/7/2024
Strategic Alignment at the 2024 Sales & Marketing Summit
We’re excited to share key highlights from the Consumer Goods Sales & Marketing Summit, along with links to our expanded coverage. - 10/3/2024
Centric Brands Automating Risk Management and Sourcing With AI
Centric Brands is automating its supply chain operations with AI-powered sourcing and compliance capabilities. - 10/2/2024
Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing
The company is tapping into cleaning content to not only target a demographic that has been historically underserved in the household cleaning and laundry sector, said Unilever, but also to convert engagement into purchases.
