Liz Dominguez
ARTICLES BY THIS AUTHOR
- 3/30/2025
Meet the 2025 Data Leadership Award Winners
We’re excited to recognize those who are demonstrating exemplary leadership in applying data-driven strategies to gain competitive advantages, elevate brand performance, and deliver outstanding customer experiences. - 3/27/2025
Keurig Dr Pepper Testing Plastic-Free Coffee Pods With Consumers
The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma. - 3/26/2025
Modern CPG Merchandising Takes Data, AI, and Meeting the Moment
While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation. - 3/25/2025
Fabletics Sees Benefits of AI-Automated Customer Relationship Management
Fabletics is seeing the benefits following a 2023 implementation of AI-enabled automation in its customer relationship management processes. - 3/24/2025
Stanley Black & Decker Bolsters Data Quality With PXM Integration
The manufacturer of power tool and household appliance brands such as Black+Decker, Stanley, and Dewalt is investing in improved data processes within its product content operations. - 3/24/2025
Danone & Wells Enterprises Harness Consumer Data To Uncover Trends & Optimize Promotions
Getting rich in data can give CPG companies an edge as they mold consumer insights into patterns for potential upcoming consumption trends. Learn more. - 3/23/2025
Gartner’s 2025 Supply Chain Tech Trends; CPG & Retail’s Roadmap & Roadblocks
These are the top trends in supply chain technology for 2025, some of which we’re seeing play out in consumer goods already. - 3/20/2025
Revlon Hires Ralph Marshall as Chief Information and Digital Officer
Revlon has named a chief information and digital officer. Ralph Marshall will be taking on the role, replacing CIO Paul Smith, who is leaving the company in April. - 3/20/2025
Unilever Optimizes Product Shoots With Digital Twins & AI; Sells The Vegetarian Butcher
Unilever is using digital twin and AI technologies to optimize its product shoots and reduce duplicative efforts by creating a “single digital truth for product images.” - 3/19/2025
Kenvue Opens Science and Innovation Lab in Relocated Global Headquarters
The new 100,000-square-foot facility is in Summit, New Jersey, and includes an insights lab, a sensory lab, and a design lab. Get the details.
