ARTICLES BY THIS AUTHOR
- 10/23/2023
CGs Strengthen Supply Chain Leadership: Under Armour, McCormick & Lemon Perfect’s New CSOs
Three consumer goods companies — Under Armour, McCormick, and Lemon Perfect — are looking to strengthen their supply chain efforts, starting with changes at the top. The companies have all announced new chief supply chain officers. - 10/19/2023
P&G's AI Factory Scaling Data Science Innovations
Vittorio Cretella, CIO at P&G, said the company is focused on becoming an “AI-first” business. Get the details. - 10/16/2023
Hormel's New IBP to Centralize and Optimize Supply Chain
Hormel is moving towards a holistic approach for its business, making progress on a three-year end-to-end transformation journey that’s touching on several supply chain improvements across inventory, distribution, manufacturing, and more. - 10/12/2023
Mars Offers Free, Expedited Candy Fulfillment in Support of Halloween Rush
Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative. - 10/9/2023
PepsiCo Looks To Instacart Investment To Fuel Direct-Store-Delivery Growth
Late summer, a public IPO filing from Instacart revealed an investment from consumer goods company PepsiCo. Now the company shared details about how it hopes to reap the rewards of its $175 million-dollar backing. - 10/9/2023
New Mars Petcare Chief Brand and Experience Officer Brings Tech to the Forefront
Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation. As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role. - 10/5/2023
Outdoor Research Names Senior Vice President of Product
The outdoor gear and apparel retailer has named the former chief product officer at Athleta its new SVP of product. Learn who is jumping into the role. - 10/5/2023
La-Z-Boy Elevates Web Experience With 3D Product Renderings
La-Z-Boy is investing in technology to bring its furniture to life via its e-commerce experience. Website visitors will now be able to see a 3D configuration of La-Z-Boy products, with myriad customization options, to get a better idea of style and fit before visiting a physical retail store. - 10/5/2023
Levi’s End-to-End Supply Chain Investments Support Inventory Demand and Global DTC Focus
With growth at Levi's has come inventory-related strains on distribution centers. In order to alleviate the burden, the company is investing in end-to-end solutions. - 10/5/2023
Scenes From The Summit: 2023
The Consumer Goods Sales & Marketing Summit kicked off this week in Austin, Texas! Stay tuned for ongoing coverage from our 20th-anniversary event.