Catalina Snacks Hires Elias Aoukar as Chief Supply Chain Officer
Better-for-you snack brand Catalina Snacks has hired a new leader to oversee the company’s end-to-end supply chain operations, focusing on efficiency and scalability as part of growth efforts.
Elias Aoukar takes on the role of chief supply chain officer, bringing a background in supply chain and operations leadership within the consumer goods industry. He was most recently the COO of baby formula company ByHeart, where he helped enhance operational capabilities and scale production.
Prior to that, he was SVP of supply chain at Kind, a role in which he oversaw supply chain strategy and transformation initiatives, including planning functions, transportation and logistics, network productivity, and customer service, according to LinkedIn. He’s also held similar roles at Danone and Stonyfield Farm.
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Doug Behrens, CEO of Catalina Snacks, said Aoukar was hired for his deep expertise in supply chain management, operational strategy, food quality and safety, and logistics optimization, which “will be critical in fueling our next phase of expansion” as the company looks to drive more efficiencies and increased innovation.
Catalina Snacks was founded in 2018 by Krishna Kaliannan, a type-1 diabetic who wanted to produce healthier snacks and make them more accessible to consumers. Its portfolio includes cereal, cookies, and snack mixes that are low in sugar and higher in protein and fiber.
