Flowers Foods To Purchase Simple Mills
Flowers Foods is set to acquire Simple Mills for $795 million.
Simple Mills was founded in 2012 and includes a nationwide portfolio of snack products such as crackers, cookies, snack bars, and baking mixes in the better-for-you category. In 2024, the company had estimated net sales of $240 million with 14% YoY growth.
The sale will help Simple Mills broaden its distribution, accelerate innovation, and amplify brand awareness, according to its founder and CEO Katlin Smith.
Additionally, Flowers Foods said the transaction will lead to access to new snack segments and categories, enhancing Simple Mills’ portfolio strategy by tapping into a scaled snacking platform.
Also read: PepsiCo Expands Snack Business With Sabra and Obela
“With leading market positions and abundant white space for future growth, Simple Mills perfectly fits our strategy of adding compelling brands in better-for-you segments that complement and diversify our existing portfolio,” said Ryals McMullian, chairman and CEO of Flowers Foods
Flowers Foods manufactures such brands as Dave’s Killer Bread, Nature’s Own, Wonder, Canyon Bakehouse, Tastykake, Mrs. Freshley’s, Merita, Mi Casa, and others. The company is headquartered in Thomasville, Georgia and first opened its bakery in 1919, now producing bakery foods across 45 locations.
More M&A Activity
Other recent acquisitions in the snack foods category include PepsiCo’s purchase of better-for-you and multicultural food brand Siete Foods. The $1.2 billion purchase is expected to finalize in the first half of 2025.
Late last year, the Campbell Soup Company sold off its Pop Secret popcorn business to Our Home, which includes such brands as Popchips, Should Taste Good, and Real Food From The Ground Up.
Additionally, eyes are still on the Mars-Kellanova deal for $35.9 billion, a significant purchase that would have lasting effects across the CPG space — set to be among the largest in packaged food since the 2015 Kraft and H.J Heinz merger.
