Tyson to Drop High Fructose Corn Syrup, Synthetic Dyes
Tyson Foods is the latest consumer goods company to nix artificial coloring and additives from its offerings as part of its business strategy.
The company will eliminate the use of high fructose corn syrup, sucralose, BHA/BHT and titanium dioxide from its branded products in the U.S. by the end of the year. This follows a plan launched earlier this year to remove petroleum-based synthetic dyes from its domestic branded products.
Tyson said the voluntary initiative will help it progress on its goal to reduce sodium, sugars and other food additives.
“We continuously review and assess our product portfolio to ensure the highest quality products that meet the needs of consumers,” said Donnie King, president and CEO of Tyson Foods, in a statement.
The move follows an industry-wide shift away from synthetic coloring and additives.
Nestlé USA, Conagra Brands, J.M. Smucker, General Mills and Kraft Heinz all announced goals to eliminate synthetic food colors previously certified by the U.S. Food & Drug Administration from their portfolios in the coming years.
"Our commitment to remove FD&C colors from our sugar-free fruit spreads, ice cream toppings and sweet baked goods products represents the latest example of our desire to evolve and our ability to continue to innovate to deliver on the expectations of our consumers,” J.M. Smucker CEO Mark Smucker previously said in a statement.
