Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/23/2025
Vera Bradley Drops Pura Vida, Shuffles Leadership as Part of Business Reinvigoration
The move is part of the manufacturer's "Project Restoration" initiative to remain profitable and relevant. - 6/23/2025
Haleon Hires Carl Haney to Lead R&D
Haney will replace Franck Riot, who is leaving the company after six years. - 6/22/2025
Unilever to Acquire Men’s Grooming Brand Dr. Squatch
This moves the needle in Unilever’s effort to grow in premium spaces. - 6/19/2025
Amazon CEO Says AI Will Reduce Its Corporate Workforce
CEO Andy Jassy shares a message with employees as the company leans into the technology. - 6/19/2025
Danone Launches Global AI Academy, Plans Futuristic Digital Factories
Twenty thousand operations employees will gain access to the Academy, helping to foster collaboration between teams and support advanced tech adoption. - 6/19/2025
Southern Glazer’s Alan Wizemann to Keynote CG Sales & Marketing Tech Summit
He will take to the stage on October 28 to tackle the topic of amplifying customer experiences within sales and marketing. - 6/17/2025
General Mills and Kraft Heinz to Remove Synthetic Dyes From Portfolios
The FDA said it would work with the industry to phase out petroleum-based synthetic dyes from the U.S. food supply over the next few years. - 6/16/2025
Keurig Dr Pepper Pins Down Beverage Trends: Functional Drinks & Personalization on the Rise
The company combined proprietary KeurigIQ data from Wi-Fi-enabled brewers with insights from national surveys conducted by Harris Poll, Ipsos and Morning Consult, covering over 40,000 U.S. adults. - 6/16/2025
Newell Bolsters Content Creation With Gen AI
Learn how Newell has been able to integrate its marketing technology stack to deliver five times more content than previously possible. - 6/15/2025
E.l.f. Gets Granular on Color-Matching With New Makeup Personalization Tool
E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.
