Tommy John Boosts SKU Volume With AI-Powered PLM

Clothing brand Tommy John is seeing benefits from AI-enabled product lifecycle management.

Founded in 2008, Tommy John manufactures and sells innerwear and loungewear through e-commerce and wholesale channels.

As the company scaled its assortment, it sought to streamline its product development operations to address an increase in complexity within product and packaging types, including three-packs.

Since the initial implementation of Centric Software in 2017, the company has increased its SKU volume by more than 200%, now producing more than 3,500 SKUs annually. Rather than taking more than 30 minutes to update five bills of materials, Tommy John can now complete the task in about 30 seconds.

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The company has also expedited operations for packaging templates and integrated line planning, reducing manual efforts and elevating decision-making capabilities.

Stephanie Schultz, business analysis manager at Tommy John, said in a statement that now everything is able to connect to a central system, whether Tommy John is updating its product hierarchies or launching new collections.