Wild Foods Gets PLM Revamp as it Scales for International Growth
Wild Foods, a manufacturer of healthy snack foods, has optimized its product lifecycle management (PLM) processes as it prepares for continued international expansion.
Wild Foods was founded in Chile in 2017 by a group of friends — Felipe Hurtado, Pier Paolo Colonnello and Javier Castro — who were frustrated by the lack of healthy snacks in supermarkets. The company now sells products in the U.S., Brazil, Peru, Colombia, Mexico and Chile.
As the 120-person company expanded, it faced operational challenges, including inconsistent nutritional data management, difficulties scaling internationally and labor-intensive manual tasks that left room for error.
"As a health-focused food company, our consumers are very knowledgeable," Matías Arriagada Juliá, lead systems engineer at Wild Foods, said in a statement. "They carefully review nutrition labels and what they consume, trusting that the information is accurate."
Wild Foods therefore sought out a PLM solution that could accelerate time to market, centralize data and make it readily available, and improve traceability and compliance. It partnered with Centric Software for the effort.
As a result, the new automations cut back on the time-consuming, manual nutritional calculations and the company has been able to avoid product recalls and strengthen consumer trust.
"What used to take 15 minutes to do, now takes one click; the calculations are done instantly," Amelia Muzzo Araus, food product engineer at Wild Foods, said in the statement.
