ARTICLES BY THIS AUTHOR
- 8/4/2025
Church & Dwight Launches Strategic Review of Vitamin Business
Church & Dwight is undergoing a portfolio restructuring, divesting its showerhead business while undergoing a strategic review of its vitamin offerings. - 8/4/2025
How Newell Has Prepped Its Organization for Tariff Impacts
Newell Brands has put in place several guardrails as it navigates a bumpy tariff landscape. - 8/3/2025
Nature’s Path Marketing Evolution: First-Ever CMO Introduces AI, Analytics, Resilience
Raj Joshi joined Nature’s Path Foods just over a year ago to lead the company’s marketing function. Learn how it has evolved in that time. - 7/31/2025
P&G, Mondelez, L’Oreal, Hershey: CPGs Strategize Around Shifting Consumer Behavior
In their latest earnings conversations, four CPGs share details of consumer sentiment and how they’re forming strategies around shifting behaviors. - 7/30/2025
Collaboration Becomes the New Currency in Trade Promotions
Modern TPM approaches require agile solutions, automations enabled by artificial intelligence and other technologies, and a clear-cut data roadmap that doesn’t cut corners. - 7/29/2025
Bic's Karen Schwartz to Discuss AI-Enabled Team Efficiency at CG Sales & Marketing Tech Summit
Schwartz joins a panel that will explore how marketers are leveraging AI and other technologies to empower their teams. - 7/29/2025
How AI-Enabled Visual Intelligence Is Transforming Experiences at the Shelf
Cory Knopp, VP of sales at Form, shares how CPG brands can use mobile AI to capture SKU-level insights, streamline planogram management and respond to the quickly shifting market environment. - 7/28/2025
Mars to Invest $2 Billion More in U.S. Manufacturing Operations
This latest funding builds on a $6 billion investment that it allocated toward U.S.-based manufacturing over the past five years to meet growing demand. - 7/28/2025
P&G to Transition CEO; Shailesh Jejurikar Named New Leader
Jejurikar, currently serving as chief operating officer, will succeed Jon Moeller as president and CEO.