Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/16/2025
Newell Bolsters Content Creation With Gen AI
Learn how Newell has been able to integrate its marketing technology stack to deliver five times more content than previously possible. - 6/15/2025
E.l.f. Gets Granular on Color-Matching With New Makeup Personalization Tool
E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences. - 6/12/2025
Mattel Leverages AI to Optimize Operations
A new partnership supports company-wide transformation and upcoming product launches. - 6/11/2025
Nestlé, LVMH, L’Oréal Ramp Up Content Creation With AI-Powered Digital Twins
Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels. - 6/10/2025
L’Oréal Backs AI Beauty Matchmaker, Noli
The platform provides consumers with personalized, science-driven recommendations. - 6/9/2025
How AI Could Reshape Brand Design in Consumer Goods: Study
AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Estée Lauder. - 6/9/2025
Hershey IDs Multi-Packs as 'Next Growth Frontier' Per Consumer Feedback
It reflects a shift in how consumers are purchasing and enjoying snacks, she said, prioritizing convenience, portion control, permissibility and portability. - 6/8/2025
Estée Lauder Is Developing AI Inventory Deployment as Part of Enterprise-Wide Optimization
This AI system will learn over time, refining its accuracy and intelligently aligning the demand and supply sides of the business. - 6/5/2025
Clorox, Mondelez, P&G, General Mills, Colgate and Coke Respond to Consumer Shifts
See what leadership from leading CPG companies — and a few retailers — are saying about consumer behavior and how they are responding and adapting in real time. Executives from top CPGs and retailers weigh in on changing shopper habits and how they're adapting fast. - 6/4/2025
Coca-Cola Florida Bottler Hires Guillermo Mora to Drive Supply Chain Transformation
The new hire said he will work on opportunities to enhance efficiency, resiliency and service across the company’s network.
