Liz Dominguez
ARTICLES BY THIS AUTHOR
- 9/9/2024
Campbell’s Dropping ‘Soup’ as Part of Transformation
Campbell’s still plans to deliver on the soup category, but it’s looking to drop the identifier from its name as part of larger transformation efforts. Learn more. - 9/9/2024
A Sidekick for Creatives: Reckitt’s Imteaz Ahamed To Talk GenAI Support at CG Sales & Marketing Summit
During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams. - 9/9/2024
Mike Clawson To Drive Simply Good Foods Omnichannel Growth With Advanced Analytics
As part of Simply Good Foods’ multi-year growth plan, the company has named a new chief customer officer. Learn more. - 9/9/2024
Multimodal Intelligence the Future of GenAI, Per Gartner
Multimodal GenAI solutions may have an advantage in human-AI interactions, per Gartner. Learn more. - 9/8/2024
Perry Ellis Gets Retail Execution Boost With ‘One-Stop-Shop’ Operations
Perry Ellis International is bolstering its retail execution operations by investing in one-stop-shop technology that will support the company’s in-store merchandising efforts with retail partners like Macy’s, Dillard’s JCPenney, and Kohl’s. - 9/5/2024
Clorox ERP Integration To Bolster Data Visibility, Expedite Innovation
Clorox’s digital transformation is underway with an expected ERP integration happening in the U.S. segment over the next 18 months. - 9/5/2024
Unilever Grows GenAI Scalability With Expanded Accenture Partnership
Unilever is working on a multi-year program to progress on its generative AI use cases, scaling them across the enterprise to introduce global operational efficiencies and reduce costs. - 9/4/2024
Campbell’s Mike Pierson Joins CG Sales & Marketing Speaker Roster
The Campbell Soup Company’s chief customer officer for snacks Mike Pierson will be opening up the Consumer Goods Sales & Marketing Summit on September 23 in Princeton, NJ. Learn more and register. - 9/4/2024
Michael Del Pozzo To Head Up Hershey’s U.S. Confection Business
The Hershey Company has named a new leader for its U.S. confection business. Get the details. - 9/3/2024
e.l.f. Launches Entertainment Arm With Full Album Drop
The company is pushing its marketing into a new category with its own entertainment arm, e.l.f. made. Learn more about its first launch.
