ARTICLES BY THIS AUTHOR
- 4/15/2026
S. Martinelli Engages New-to-Brand Buyers With Albertsons Retail Media Partnership
The brand ran its strongest campaign to date with a multi-placement, onsite strategy. - 4/13/2026
Haleon Names Justyna Ciepka as Global Head of Enterprise Transformation
This is a new role created as part of the company's evolved operating model. - 4/13/2026
Mark Anthony Group to Expand RTD Presence With Finnish Long Acquisition
The company became interested in Finnish Long Drink for its established strong momentum and clear point of differentiation in the RTD space. - 4/12/2026
Conagra Names John Brase CEO
Brase takes over for Sean Connolly, who is stepping down on May 31 after more than a decade of leadership. - 4/9/2026
Toynk Toys Gets AI-Enabled PLM Upgrade
Toynk expects benefits such as reduced manual efforts, better transparency and accountability, and enhanced reporting with fewer errors. - 4/9/2026
How Reckitt Keeps Retail Execution Timely and Cost-Efficient With AI
During the opening keynote presentation at CGT's Analytics Unite, held April 7 to 9 in Chicago at The Drake, Kakaria said retail execution requires an archetype-based approach but not to the extent that strategies are differentiated so much for each market that they become siloed again. - 4/9/2026
Scenes From Analytics Unite 2026
These photos offer just a sneak peek into the collaboration that defined the event, from immersive, hands-on workshops and intimate share groups to inspiring keynote sessions and unbeatable networking opportunities in the heart of the Windy City. - 4/5/2026
PawCo Launches AI Nutrition Assistant for Dog Owners
The assistant incorporates data from organizations such as the FDA and AAFCO, AVMA and ASPCA, and cross-references ingredients against toxicity databases. - 4/5/2026
Estée Lauder Expands Tech Ecosystem With AI Media Partnership
The collaboration will help Estée Lauder progress on transitioning from a regional media structure to a connected global approach that leverages data, technology and AI. - 4/5/2026
Keurig Dr Pepper, Danone, Henkel, Molson Coors Bolster Portfolios
Several major consumer goods companies are continuing the trend of shifting their portfolios to focus on strong brands and categories through acquisitions.