ARTICLES BY THIS AUTHOR
- 10/20/2025
General Mills' Digital Roadmap: Agentic Infrastructure, Digital Twins, AI Personas
Over the last several years, General Mills has launched a variety of use cases that leverage advanced digital optimizations. - 10/19/2025
Momofuku Scales Engagement, Consumer Data Collection Via QR Codes
The company scaled recognition and engagement efforts via digital experiences as it grew its Amazon and retail presence. - 10/16/2025
Unilever to Sell Off Kate Somerville Brand
Kate Somerville offers skincare and body care products, and also owns a clinic located in Los Angeles. - 10/16/2025
Nestlé's Business Transformation to Include Digital Investments, Job Cuts
The company will invest in automation to become more digitalized, enabling faster decision-making and driving speed in go-to-market strategies. - 10/15/2025
Welch's to Expedite Product Innovation With Andrew Hartshorn at Helm of Innovation Strategy
The new structure aims to streamline collaboration, speed up decision-making and strengthen the product and experience pipelines. - 10/15/2025
E.l.f. Beauty's Ekta Chopra to Keynote Day Two of CG Sales & Marketing Tech Summit
Discover how being data-fueled, human-led and AI-enabled transforms every touchpoint into a competitive advantage — and every moment into magic. - 10/14/2025
How to Navigate Disruptions in Consumer Goods Supply Chains
Supply chain leaders must address the most pressing disruptions within the volatile landscape or risk falling behind. - 10/13/2025
PepsiCo Overhauls Go-to-Market Strategy With Tech, Wellness-Forward Approach
Cost-cutting measures within the supply chain include optimizing its go-to-market strategy to drive increased focus on in-store selling and merchandising activities. - 10/12/2025
SharkNinja Unifies DTC E-Commerce Experience, Installs AI-Enabled Support
The new site features a mobile-first design that integrates a social-focused experience. - 10/9/2025
PVH Hires Patricia Gabriel as Chief Supply Chain Officer, Global Head of Operations
Gabriel takes on the role in the fourth quarter, reporting to CEO Stefan Larsson.