ARTICLES BY THIS AUTHOR
- 6/4/2026
Unilever Reengineers R&D and Marketing for the AI Age
This is the latest step in the company’s transformation into a digital-simulation-driven, algorithm-optimized enterprise. - 6/4/2026
Coca-Cola Explores Shared Bottler Data in Next-Gen RGM
To navigate the inflationary landscape, the company has been exploring data-sharing opportunities paired with its revenue growth management optimizations. - 6/4/2026
Speak at the Consumer Goods Sales & Marketing Tech Summit
Have you transformed your brand or operations through the use of next-gen technology or consumer engagement strategies? - 6/3/2026
Tyson Foods Names Jeff Schomburger CEO
Learn who will help the organization "capitalize on emerging opportunities through AI accelerations." - 6/1/2026
Church & Dwight Acquires Messy Eater Brand
CEO Rick Dierker said the $325 million deal reflects a high-performance brand that is "uniquely positioned in the digital and social media marketing environment." - 6/1/2026
Unilever to Test Quantum Computing in U.S. Innovation Center
Teams working in this space will look at the potential of quantum computing and new breakthroughs in neuroscience, skin biology and human physiology. - 5/31/2026
Hershey Hires Mitchell Arends as Supply Chain Chief
He will manage the company's end-to-end operations for manufacturing, procurement, logistics and planning. - 5/26/2026
Unilever Drives Digital Commerce Growth With AI-Enabled Strategy
There's an increased expectation around convenience, social visibility, digital agility and direct brand interaction, according to the company. - 5/26/2026
Hershey Navigates SNAP, GLP-1, Cocoa Shifts With Data-Enabled Operating Model
The company has in place guardrails and strategies for each of these, underpinned by its new One Hershey operating model. - 5/26/2026
Tapestry's Kate Spade Gets Agentic Commerce Shopping Assistant
Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.