Assortment Planning/Optimization

Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

Given the whirlwind of change grocery retail has experienced in 2020, CPGs and grocers are scrambling to gain insights as to how to best cater to shopper preferences in store.

The alternative online retailer is expanding its reach to include baby and pet products at slightly higher price points than its original model.

The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations.

A pact with the online subscription-based retailer will bring prestige beauty offerings to select stores and walgreens.com.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

More than two-thirds of consumers expect retailers to offer a strong assortment of private-level foods and beverages.