From Guesswork to Ground Truth: A Programmatic Approach to Share of Shelf

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Webinar Date: Tuesday, Nov. 4, 2025, at 11 a.m. EST

For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of trust in the data. Learn how a programmatic, AI-driven approach can transform fragmented, subjective audits into a standardized, always-on metric.

Join us for an interactive conversation and exclusive look at why traditional methods are broken, how automation makes measurement scalable and unbiased, and what a common definition unlocks for both category managers and retailers.

Among the topics we'll dig into:

• The many ways share of shelf is calculated — and how inconsistent methods can undermine collaboration across category, sales and merchandising teams
• How better shelf visibility builds trust between brands and retailers
• What a programmatic, AI-driven approach looks like and the competitive edge it provides
• How real-time shelf data informs stronger in-store experiences
• What it takes to build data trust so everyone’s aligned on one version of the truth
• Examples of CPGs advancing their shelf intelligence capabilities

Gain insight into a new industry standard that can drive stronger collaboration, better shelf execution and new category growth. Bring your questions to get ahead of connecting shelf visibility with retail experiences!

Speakers