Consumer Analytics

These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.

Learn the multifaceted ways AI is poised to reshape the retail supply chain through insights into its transformative potential with actual use cases that apply to U.S. retailers.

Most prestige hair sales are occurring online, and the trend has no indication of slowing.

Unilever is expanding its access to Sam’s Club consumers through a new capability that integrates physical and digital shopping.

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes. 

AB InBev implemented BEES in 2016 and the company continues to reap the rewards from the e-commerce and data-sharing platform.

Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.

Laundry lifestyle needs and trends have changed over the years and Unilever is looking to stay ahead of this transformation by forming a data partnership with Samsung to help develop innovative solutions within the category.