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You Have the Data, So Now What?
While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it. -
On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods
Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.Sponsored