Consumer Analytics

AB InBev implemented BEES in 2016 and the company continues to reap the rewards from the e-commerce and data-sharing platform.

Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.

Laundry lifestyle needs and trends have changed over the years and Unilever is looking to stay ahead of this transformation by forming a data partnership with Samsung to help develop innovative solutions within the category.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

How can brands use AI to understand the desires of their shoppers? Learn here.

CEO Gonzalve Bich details Bic's innovation and R&D cycle, which is using technologies like AI and ML, along with consumer insights, to expedite go-to-market timelines.

Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.