Consumer Analytics

In exploring today’s top supply chain technology trends, it’s useful to dig into the most significant hurdles consumer goods companies are trying to overcome.

GNC is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics.

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.

Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots. 

La-Z-Boy will leverage deep-learning AI and text analytics to better understand their customers’ needs.

Shiseido is laying the groundwork for a more comprehensive consumer analytics strategy, looking to cultivate a better-connected and personalized digital experience across its brand portfolio.

The company is partnering with the Spritz Society to launch a pickle-flavored cocktail.

In this edited webinar transcript, RIS and Treasure Data touch on the results of the 2023 RIS and CGT report, 'The Analytics Advantage,’ using some stats and findings as a jumping-off point into a broader conversation about channeling data into creating exceptional customer experiences.