Consumer Analytics

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.

Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

Companies everywhere are striving to up their consumer experience game. Watch this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.

Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.

The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.

The company has been fueling its product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.