How CPG Brands Can Get The Most Out Of Retail Data

The largest retailers have always known the powerful role they play for consumer brands, accounting for the vast majority of sales. This sales volume means they generate extraordinary amounts of consumer data – and as they become more sophisticated in the data they collect from consumers, they are also becoming cleverer at how they distribute it.

For consumer brands, this data will be crucial for making critical business decisions, owing to the substantial retail sales it generates for them. However, these days, if consumer brands want the most powerful data, they have to pay for it. Although CPG companies are paying for detailed data, many are simply not equipped to handle it.

Download this whitepaper to learn four key ways CPG companies can extract "more" out of their retailer data and use these near real-time insights into their customers, their preferences, and their behaviors.