Consumer Analytics

Nike is using consumer insights drawn from loyalty member polling within its product development for the first time. 

Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.

A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.

According to the company’s recently published annual review, Nestlé continues on its track to create value through consumer analytics. Learn more.

To gain a better understanding of how generative AI might transform various fields across the industry, we’ve tapped into expert voices and research from Coresight, Microsoft, and Gartner. Learn about potential applications as well as the risks involved.

Unilever recently commissioned its own study on the topic of sustainability. The primary question at hand: What drives consumers to actually act on sustainability initiatives? Find out here.

No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.

Watch a segment of our interview with Jamie Lissette, COO of Athletic Brewing Company, about how they leverage analytics within their operations.