Consumer Analytics

Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars
While digital twin technology has been implemented in the retail industry for years, many CPG and retail brands are just now beginning to understand the true potential, unlocking their transformative ability to leverage data in new ways.
CES 2023: Why Clorox Is Investing in Data Clean Rooms
For The Clorox Company, investing in data cleanrooms has become a strategic imperative in today’s new marketing landscape.

General Mills Sees ‘Incredible Returns’ From First-Party Data Investments

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy.
Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots

Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality.
Dollar Shave Club to Outsource Subscription Technology

Dollar Shave Club has announced plans to migrate their in-house membership tech solution and outsource their subscription technology to a third-party platform provider.
PepsiCo Building Out Pepviz Data Science Practice

Just over a year after bringing its Pepviz data science practice to retailers, PepsiCo remains bullish on its potential to add value to operators across all retail spaces.
Church & Dwight Speeds Up Innovation With Deep Market Insights

Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty.
How Are You Using Data to Connect with Consumers? Kellogg’s, Coty, Distell Weigh In

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.
How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
Where’s the Real Potential In First-Party Data? Views from Coty, General Mills and More

While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.

Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars

CES 2023: Why Clorox Is Investing in Data Clean Rooms

General Mills Sees ‘Incredible Returns’ From First-Party Data Investments

Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots

Dollar Shave Club to Outsource Subscription Technology

PepsiCo Building Out Pepviz Data Science Practice

Church & Dwight Speeds Up Innovation With Deep Market Insights

How Are You Using Data to Connect with Consumers? Kellogg’s, Coty, Distell Weigh In

How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences

Where’s the Real Potential In First-Party Data? Views from Coty, General Mills and More