Consumer Analytics

We chat with The Kellogg Company's Charisse Hughes and Lesley Salmon about some of today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.

When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels. 

Learn how the use of machine learning, artificial intelligence, and data visualization helps Kellogg’s to easily digest large amounts of real-time insights to predict outcomes and accelerate growth and innovation.

By combining first-party data with third-party signals of consumer intent, machine learning can predict what consumers will do next. Find out more.

RIS and CGT’s annual "Retail and Consumer Goods Analytics Study" benchmarks the retail and consumer goods industries’ analytic maturity and identifies key investment trends. Learn where your company ranks among today’s leaders.

Exclusive survey results: See how CP companies are shifting attention to new product innovation, sustainability, and business transparency while advancing their DTC business models and supply chain resilience.

In a digital-centric world, how customers interact and align with brands is far different — meaning CPG companies can no longer rely on retailers alone for sales and customer feedback. Learn more.

Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.