Consumer Analytics

DTC's Pivotal Role In Sustainable Brand Engagement
Learn why establishing DTC relationships will be crucial for unlocking new opportunities, what CGs should be mindful of, and overcoming some of today's biggest obstacles.
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Consumer Data and the DTC Transformation
To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

Unlocking Pricing and Promotion Innovation for Today's New Consumer

Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.
How Data Can Help You Respond to Unplanned Spikes in Demand

The rise in product virality has made inventory planning even more complex for grocery and CPG companies. And in an industry where margins are tight, picking the right path forward is critical to success.
The New Tech Empowering Retail Execution

Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.
Location Data Can Make or Break the Consumer Experience

If location information, and the information about the services available at that site, is not accurate and up to date at all times, businesses run the very real risk of losing buyers.
Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski

We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.
Kraft Heinz Invests In Consumer Insights With Kraft-O-Matic Data Platform

The next step in The Kraft Heinz Company’s turnaround strategy includes deeper investment in its consumer insights capabilities, including through artificial intelligence, machine learning, and a new data platform.
Coca-Cola’s Smart Lounge Uses AI to Analyze Consumer Interactions

Coca-Cola has developed a retail lounge that collects consumer data through interactive experiences.
Goldenberry Sourcing, Packing Switches Mark Big Step in Sustainability

These initiatives are part of the company’s “Where Good Things Grow” commitment to sustainability, to source raw goods regionally and reduce its overall carbon footprint.

DTC's Pivotal Role In Sustainable Brand Engagement

Consumer Data and the DTC Transformation

Unlocking Pricing and Promotion Innovation for Today's New Consumer

How Data Can Help You Respond to Unplanned Spikes in Demand

The New Tech Empowering Retail Execution

Location Data Can Make or Break the Consumer Experience

Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski

Kraft Heinz Invests In Consumer Insights With Kraft-O-Matic Data Platform

Coca-Cola’s Smart Lounge Uses AI to Analyze Consumer Interactions

Goldenberry Sourcing, Packing Switches Mark Big Step in Sustainability