Consumer Analytics

‘Tis the Season to Spend: Consumer Pulse Survey Report – Holiday 2021
In September 2021, KPMG polled over 1,000 consumers across the United States to learn about household spending, shifts in spending habits, and travel for the holiday season. We’re finding that consumer optimism is high with shoppers reporting they are back to work, have money in their wallets, and are ready to spend.
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Nestle Plans To Double Consumer Data Records & Sales From E-com By 2025
Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.

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Five DTC Growing Pains for CPGs and What to Do About It

Explore challenges and recommendations for CPGs investing in DTC
As CES 2022 Plans To Return In-Person, Consumers Plan a Tech-Filled Holiday

When it comes to consumer comfort with artificial intelligence, today’s consumer goods brands and retailers might be happy to learn that shopping tops the list.
Research Shows How CGs Are Prioritizing Data, Analytics in Sales & Marketing

CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.
Yeti’s Consumer Data Gold Mine Fuels Growth As It Plots Analytic Investments

Yeti’s omnichannel strategy is paying off as it plots its international expansion and reaps the reward of consumer data.
Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.
L'Oréal Doubles Down On Personalization

L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.
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Six Ways to Keep Your Boss (The Consumer) Happy

Transform consumer experiences by leveraging insights across touchpoints
Brands Selling on Amazon To Get New Analytics & Fulfillment Options

Amazon will provide third-party brands selling on its site with more digital tools and analytics to better understand the impact of their efforts, as well as more local fulfillment options.

‘Tis the Season to Spend: Consumer Pulse Survey Report – Holiday 2021

Nestle Plans To Double Consumer Data Records & Sales From E-com By 2025

Five DTC Growing Pains for CPGs and What to Do About It

As CES 2022 Plans To Return In-Person, Consumers Plan a Tech-Filled Holiday

Research Shows How CGs Are Prioritizing Data, Analytics in Sales & Marketing

Yeti’s Consumer Data Gold Mine Fuels Growth As It Plots Analytic Investments

Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities

L'Oréal Doubles Down On Personalization

Six Ways to Keep Your Boss (The Consumer) Happy

Brands Selling on Amazon To Get New Analytics & Fulfillment Options