Consumer Analytics

Is Your Data Ready for the Holiday Season?
Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.
The Modern Consumer Goods Tech Stack: Creating a Data-Ready Foundation
Consumer goods companies — especially food brands — are woefully behind the times when it comes to marketing insights, smart analytics and an ability to flex with changing behaviors. And at the root of this is an outdated, disconnected technology stack that is limiting agility and proactive decision-making.

Frito-Lay Shares Strategic Investment Plans to Keep Up With Strong Consumer Demands

The food giant has unveiled its plans for significant investments in its U.S. manufacturing sites including nearly 15,000 new sales and supply chain hires in 2021.
New Paths to Growth: Why CPGs Need Fresh Thinking to Grow Market Share

In an uncertain business and consumer landscape, it can be difficult to see the way forward. However, we can draw out four overarching themes to help guide companies’ thinking.
Sales & Marketing Report 2021: Digging In, Drilling Down, Looking Forward

This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.
PepsiCo Launching Pepviz Data Science Practice for Retail Partners

PepsiCo is launching its Pepviz insights framework to retailers, seeking data-sharing partners to develop the technology into customized solutions.
CGT’s 2021 CMO of the Year Winners

Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.
DTC Has Become More Than a Sales Channel

With consumer behavior continuing to change, a bit of imagination is needed when forecasting the future of DTC in the years to come.
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Connected Consumer: Deliver an Extraordinary Brand Experience

Improve channel and marketing decisions with data-driven analytics
Don't Be Creepy: Fusing Consumer Data’s Gap Between Priority and Reality

Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.

Is Your Data Ready for the Holiday Season?

The Modern Consumer Goods Tech Stack: Creating a Data-Ready Foundation

Frito-Lay Shares Strategic Investment Plans to Keep Up With Strong Consumer Demands

New Paths to Growth: Why CPGs Need Fresh Thinking to Grow Market Share

Sales & Marketing Report 2021: Digging In, Drilling Down, Looking Forward

PepsiCo Launching Pepviz Data Science Practice for Retail Partners

CGT’s 2021 CMO of the Year Winners

DTC Has Become More Than a Sales Channel

Connected Consumer: Deliver an Extraordinary Brand Experience

Don't Be Creepy: Fusing Consumer Data’s Gap Between Priority and Reality