The brave and bold are using digital transformation to reap new revenue streams, develop stronger relationships with consumers and gain priceless insight into how their products are used.
This ‘Product+’ trend has enabled brands to reach beyond their traditional physical products to create value for their business through digital.
The opportunity is a rich innovation area drawing on multiple disciplines – from software and product design teams to consumer insights and supply chain.
Businesses that have yet to consider their own digital strategy may be missing an opportunity for growth. Download the ‘Product+’ playbook from Cambridge Consultants to start the transformation.